I believe if the original Aptera group had stayed faithful to their original concept. That is, creating an everyday hybrid commuter vehicle that could be registered as a motorcycle, thus saving money on insurance, registration and regulation. Instead they shifted to trying to make it an everything to everyone vehicle and ran into every hurdle that could appear. The motorcycle concept was sound,the price point was sound . But they priced themselves out of the market by trying to turn it into a car. Had they manufactured the original concept and marketed it, I believe they would have been successful. If you try to turn it into a car at a price point of $35000 and up you will be in direct competition with Tesla. They have a proven product that is already deep into the market. It all started out with a 2 place sports car. A 2 place motorcycle with climate control, room to carry a surfboard or lots of groceries and no stops at the gas station, together with a sane price point, would be awesome. Keep it simple, affordable and by all means make it. It worked for Henry Ford.
The Aptera Forum