this thread about marketing ideas
marketing makes a big difference especially for luxury products, b/c product is more about emotions rather than efficiently fulfilling physical goals. such market is important to appeal too b/c they are willing to pay more for unqiue stuff even if stuff isnt relatively the best value in practicality (like buying a airel nomad vs buying a used toyota corolla)
this thread is for marketing ideas only, theres this other related thread for the lower priority features that aptera could sell as accessories: https://www.aptera.us/forum/aptera-design-discussion/extraneous-but-potentially-money-making-gimmicks
GAMIFICATION OF HYPERMILING:
to encourage hypermiling as a form of making driving more fun and experienced driving range:
to be more like a enjoyable engaging game with a real time optimal regen, revving level (for range extender combustion generator if ur gonna do that, if combustion is too quiet to be heard), and avg mpg tracker graph or number per trip (a trip can be defined as time from turning teh car on to turning it off) vs average mpg that u can glance at at stop signs, maybe a guide to hypermiling in a "recommendations" folder in teh screen interface, etc, to give another flavor to driving fun besides handling and acceleration. encouraging driver to not steer unnecessarily on straight lines is point of instructiveness too. not creating need for ABS to occur is another one to minimize unnecessary braking then speed increase again for better brakepad life too.
RELATIVE EXCELENCE IN EITHER SPORTINESS OR SOFTNESS:
https://www.youtube.com/watch?v=_V_HjDMU6js the feeling of quickness is not directly correlated with actual quickness. given that this car prioritizes effeciny over ride softness (supressing NVH ex. road bumpiness) you will probably feel more of the NVH(https://en.wikipedia.org/wiki/Noise,_vibration,_and_harshness#:~:text=Noise%2C%20vibration%2C%20and%20harshness%20(,vehicles%2C%20particularly%20cars%20and%20trucks) than other cars in the price range. if the car relatively excels at sportiness, it will be appreciated as much, but if the ride is bumpy for example, yet the suspension causes loose feeling handling, than teh car doesnt excel at being sporty or soft, its mediocre and doesnt satisfy either way of fun. its better to satisfy one way rather than not satisfy in any way. monotonous sound is often not recognized b/c its "white noise". NVH for sportiness is more about the ability of driver to feel and predict where and how much the car is transferring its weight and gripping the road than it is about feeling bumps on the road, most people especially people with backpain dont like big, especially non monotonous, road bump force jolting through their seat, but some level of that is good for sportiness. a big diffreciator between combustion vs electric cars in sportiness is indirect symphony between combustion engines RPM and actual car speed and the intensification (higher pitch) sounds moving toward higher RPM are feedback that is interacted with by driver whos trying to keep RPMs not need to increase too much too meet desired speed against the decreasing of RPM. this can be simulated via displays on speedometer or even using legally mandatory speaker for low speed travel sounds to funnel sound into cabin, maybe it pays to make sounds from wind noise around car via wingsor something like exponentially changing whining noise of a supercharger like on a airel atom or more linear naturally aspirated engine air induction like on Gordon murrays t.50 roof scoop. maybe change in windnoise can happen via active aereo whose function is to lift car for weight loss at speed or downforce for weight distribution at speed, if those things can be functional, maybe when towing.
enhancing the feeling of speed can make a driver who isnt worried about getting somewhere faster feel hes going to faster over the speed limit, encouraging him to drive slower, increasing experienced range, and driver would only go faster if they want to get somewhere faster thus actually check the speedometer often to drive as fast as legally possible. a more interactive driving experience also incentivizes driver to be more attentive to driving rather than getting bored and distracted by phone texting or something.
this is more inportant in appeal than it may seem especially to younger people who evidently value asthetic gimmicks so much that car companies spend a lot to put not very functional electronics like bigger screens and multi color interior lighting and different types of textures, etc. more expensive cars are full of these aesthetics things, much of what diffrenciates luxury cars from value optimized cars is aesthetics.
it probably is best to go with a "bare bones" "formula 1" "fighter jet" sort of narrative where covering up inner workings of car is minimal. This emphasizes different and similar functions of car to give timeless aesthetic with a sense of meaningfulness by it apparently focusing attention on cars various functions rather than only the contemporary abstract art form of most cars ex, random shapes, textures, etc. contrast between functions and their surrounding to makes different functions more noticed as separate from other parts of car to make them more noticed and appreciated.
for ex. for ex. putting firm cushions only on the commonly touched areas like a steering wheel cover, the elbow/arm rest that people lean on, the parts where someone could hit there head getting into the car if they are a little lousy etc. color of cushion is in a color contrasting its surroundings, another color on the heater/AC tubes and vents.(or the same color to match all similar utilities in one color, but differentiation works better) .
SOICAL MEDIA MARKETING:
youtube tech and car review channels, music videos, celebrity shit, etc are pretty popular especially with the younger potential buyers, plus these music people and celebrities' would probably like something weird like Aptera to show or buy, and it should cost much to do it :p. also non car youtub channels like this guy: https://www.youtube.com/user/MrBeast6000 this guy: https://www.youtube.com/channel/UCpi8TJfiA4lKGkaXs__YdBA and car youtube channels like this guy:https://www.youtube.com/watch?v=9z1R0G_RCFwhttps://www.youtube.com/watch?v=M3FDu8KvXOghttps://www.youtube.com/watch?v=ocLK9hKyVU4 or this guy: https://www.youtube.com/watch?v=uhbGPNen83I or this guy: https://www.youtube.com/watch?v=2AQIylB2rcw or this: https://www.youtube.com/watch?v=lf8daKt3UlY or this guys:https://www.youtube.com/watch?v=BbbUvV6Py1o this guy: https://www.youtube.com/user/marquesbrownlee this guy: https://www.youtube.com/watch?v=6wkdv3B5300 or this guy: https://www.youtube.com/watch?v=JrHDeSMvnt4 maybe even this guy, but hes prolly in europe https://www.youtube.com/watch?v=1mArwd_g84E and of course teh magazines: https://www.youtube.com/user/MotorTrendhttps://www.youtube.com/watch?v=cTDrVn4jjM0https://www.popularmechanics.com/