MemberOctober 10, 2021 at 4:39 pm
Aptera certainly has the goal of improving the state of the environment by building the most efficient transportation in the world thus offering anyone the opportunity to drive with far less adverse impact to the environment than other forms of transportation. However, they are a business and have to make revenue and profit to stay in business. This means they must focus on the most lucrative market segment for their product based on a set of proven “Market segment qualification criteria”
What are the indicators that would qualify this group as a viable market target? What percentage of the EV market do they represent currently and in the future? What percentage of this group currently have EV vehicles? Do a relatively significant number of these people reside in an area where Aptera plans to do early marketing and production delivery?
I believe the Aptera Marketing Group are well qualified and will plan and execute and effective marketing strategy to insure the success of Aptera in the EV market place. Hopefully the group you identify are a significant segment of the market place and will be targeted at the appropriate time.