Reply To: Learning from our competition

Aptera Community Aptera Discussions Learning from our competition Reply To: Learning from our competition

Aptera Community Aptera Discussions Learning from our competition Reply To: Learning from our competition

  • Joshua Rosen

    Member
    October 4, 2021 at 10:00 am

    I know they want to enter the EU market but the practical realities for a company their size is that they won’t be able to do it in less than a couple of years after they’ve released it in the US and this assumes no impediments to the release, if they have to wait for their second model then that’s another couple of years. Even for the major companies they wait a year and a half to two years before they send a new model overseas. We don’t get German or Japanese cars in the US immediately unless that vehicle was built specifically for the American market (Toyota pickup trucks for example which are built in the US and never exported to Japan). Tesla has just started selling Model Ys in the EU, it’s been available in the US since March 2020. Tesla has factories on two continents and they are closing in on a million cars a year and it still took them 18 months before they started selling the Y in Europe.

    BTW I think it’s much more likely that Europeans will find the Aptera attractive, assuming the size issues can be addressed, then American’s will find the Sono appealing. The Sono is yet another CUV, a little uglier than most, aside from the solar panels there is nothing to recommend it. The Aptera will be the most distinctive car on the road, people will either love it or hate it there won’t be anything in between. Only the Cybertruck will have a similarly polarizing appearance. The Aptera will also be able to do something no other car will be able to do, go 600 miles and maybe 1000 miles, on a single charge. That’s a game changer and totally unique to Aptera. Nobody is planning on challenging that range.

    One more thought. When Aptera does get to Europe it should have a cost advantage over the Sono, assuming that the tariffs aren’t so high as to negate it. The 25KWh Aptera will have 250 EPA miles of range while the 54KWh Sono has only 190 WLTP miles of range. 30KWh of battery is 3-4.5 thousand dollars of cost. EU subsidies could effect this a lot assuming they treat 3 wheelers differently than four wheelers as they are in the US.