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Advertise ? Why ? Tesla doesnt it need it.
Aptera is more desirable than a four-door EV sedan and five times greener than any current available EV. People will come to you. Build it and they will come. Definitely the North American international auto show late September when you have a vehicle for sale next year. Barrett-Jackson is a great idea as well. SEMA and CES get a lot of attention and media coverage if that is important to you. I think you were doing a great job already!