MemberAugust 14, 2021 at 6:13 pm
It highly depends on the goal. If general brand awareness and sales potential is the goal, the car itself is so eye catching, putting Apteras on display in high-foot traffic locations would grab a lot of attention. As an example, I recall a Polaris Slinghshot on display like this at the Sacramento Airport, at the base of the luggage claim escalator. It attracted a lot of attention with very high daily foot traffic. Picture an Aptera roped off with small sign with the name/specs, website (QR code) in a high traffic area at LAX, San Diego’s Airport, etc, or any market with a strong EV interest. Stadium parking lots, etc. would also work but are outside, only active on certain days, seem more problematic. You only need a ‘mocked up’ body, doesn’t have to be a fully functional unit.