AdministratorAugust 9, 2021 at 7:55 pm
Hi! I’m Sarah Hardwick, Aptera’s Chief Marketing Officer. My job is to keep our fans and customers updated on the progress Aptera is making towards creating the most efficient vehicle on the planet. One thing that makes our community so special is that we all have a story about why we believe in Aptera. I wanted to introduce myself, and start this thread to paint a picture of what’s possible and how we can all play a part in a more sustainable future.
So here’s my story. What’s yours?
I founded a marketing agency called Zenzi in 2002. I’ve seen a lot of startups come and go, but never anything like Aptera. Back in 2008, I met Chris and Steve a few years after starting my company. Immediately, I was swept away by the spirit and the vision of what they were trying to accomplish. It was a huge dream but it was incredibly inspiring and I supported it wholeheartedly.
I am proud to say my team did some of our finest work for Aptera during that time, from landing our unique vehicle on the cover of Popular Mechanics, Star Trek The Movie, Jay Leno and countless other high profile media outlets.
Like many others, I was disappointed when events didn’t unfold as we had expected, but I never forgot about Aptera. I always saw the potential and felt there was something unresolved, some spark of magic that had yet to come to life.
When COVID hit in early 2019, I lost 75% of clients at Zenzi in one week. A few days later, I got a call from Steve Fambro. He and Chris had re-started Aptera, and they were inviting me to come back to build upon what had been imagined a decade ago.
Upon rejoining, I realized without a doubt that all our work from the past wasn’t lost, the foundation is still as strong as ever and the critical elements are all present. The one difference? Now, the timing is right and the world is finally ready for Aptera.
Although my story with Aptera started in 2008, I have a feeling it’s only just beginning. I hope you’ll all be a part of it! I look forward to hearing about your stories and how Aptera will impact your life in the comments below.
Thanks for all your suggestions, ideas, and encouragement!
MemberAugust 9, 2021 at 11:04 pm
I look forward to when I can travel and camp in my Aptera at National Forests and BLM campsites across the USA. My first trip will be from San Diego to Florida then up to Maine. From there I will travel across the northern states through the UP of Michigan and then run down the Rockies home to Arizona.
After that, I plan to tow this vehicle while it charges its self behind my small RV.🏕
MemberAugust 10, 2021 at 6:58 am
Like many, I followed the first iteration of Aptera with interest. I’m an aerospace engineer and the design ticked all the boxes. I’m also bored with the traditional three box design and this car is really pushing the concepts of what is achievable and practical.
I’ve loved cars, planes, spacecraft and basically anything that moves since a young age. I still have my first car, a 68 Mustang that I purchased when I was 16 in 1990. I like fun cars so I have a Mitsubishi Evolution VIII that we’ve had since new and a classic Mini that I work on for stress relief and drive for fun. I think the Aptera will fit right in with that group.
I’m rooting for Aptera’s success. The engineering seems sound. I’m hopeful that it can be refined for reliability and meet its goals. Fingers crossed for a 2022 delivery.
MemberAugust 12, 2021 at 11:11 am
I’m a footwear designer that sees more and more homogeny within the auto design industry in America…and I’m not a fan of small SUVs. I had been looking at/contemplating an electric vehicle for a long time, but the lack of range was the biggest deterrent as I have clients that are around 300 miles away from home, and when I rent electric vehicles, even those with a longer range, my range anxiety was real. It got even worse earlier this summer when I rented an ID4 and decided that AC was essential (on a 90 degree, humid day).
I still am thinking seriously about buying a cyber truck, as I want to encourage auto manufacturers to not fall into the predictable design paths for the American markets…but when I compare these two vehicles, the Aptera seems a lot more logical due to its efficiency…but it will absolutely be a head-turner and will make a statement that I really don’t want to fall into the masses of SUVs and mini vans that surround me in the Midwest.
ModeratorAugust 12, 2021 at 1:16 pm
I followed Aptera back in late 2000, when living in NJ, dreaming then that after Aptera was launched in southern California, I would have to be patient until the production would eventually allow distribution to NJ . 😞 Sad, but no hard feelings. I
But then…. a bit of luck…
I did have a memorable test ride in the Aptera 2e in late 2009, when it came through Princeton, NJ on roadshow. I was really hooked !😀
But that launch plan did not happen….for reasons we all know.
Fast-forward to Aug 2019…. A decade later, retired now in Arizona… I just happened to search “Aptera” and was excited to read about the reincarnation of Aptera and by the original founders!!!
The icing on the cake now includes the fact that it makes so much more sense for me to have the latest Aptera all electric vehicle with the latest technology, improved aerodynamics, weight, range and the “refresh” to this (even then) futuristic vehicle. I don’t need the Aptera now to commute to the office, instead now for more fun things!”
No other EV offered enough of what I thought I wanted, so I never invested in an EV
Enters “ Aptera “ an sEV!
I joined my local EV club to learn more, from the mix of EV owners.
Aptera still comes to the top, “for my needs”. I am our club’s point person for Aptera questions for members and visitors, as we all watch Aptera evolve to production
I am super excited to do volunteer my help as an Aptera Brand Ambassador too! i.e.,Do More Together. Of course I am still dreaming to have my own Aptera, complementing my Net Zero home/lifestyle. The benefits of PV Solar is not foreign to me, having had them on my past NJ home and present AZ nest. I never saw the Never Charge Aptera and these super range possibilities coming. I am thinking my AZ region (solar zone 8) and my high elevation will help my dream shine and soar, in an Aptera!
Another bit of luck🎉… In June I got to meet some of the Aptera team, Sol and Noir.
Chris behind “Sol” at June event at headquarters, where Steve, Chris, Sarah and team members Featuring “Sol” presenting and answering questions from their audience
Chris with me at my ICE , which I will retire for my Aptera. Meanwhile it carries my magnetic signs announcing Aptera 🎉
MemberAugust 14, 2021 at 7:03 am
Len GREAT IDEA to add magnetic decals to your vehicle to advertise #APTERA.
If #APTERA is clever they would sent EVERYBODY that paid their $100 reservation fee 2 x decals to advertise #APTERA locally in all locations all over the world.
MemberAugust 15, 2021 at 12:47 pm
I totally agree Barry! Aptera should send out decals to all reservation holders because they don;t even have to work on making them true believers. If we weren’t believers we wouldn’t be reservation holders. Something with a nice picture and a statement like: <i style=”font-weight: bold;”>”Wherever you currently go, odds are you will never have to plug in when driving this electric vehicle. Want to find out more? Ask me!” I would gladly place decals on the sides of my current little Mitsubishi Mirage. 😀
ModeratorAugust 15, 2021 at 6:59 pm
Magnets On The Cheap have these on sale many times for under $5
Aptera needs to focus on all the steps to get us to and through production😉
Imagine when a few of these beauts hit the roads… The craze will be flip the script for sEVs
MemberAugust 13, 2021 at 1:43 pm
I’m using way less gasoline now that I’m retired and maybe from all the news about how our lack of responsibility towards consumption is screwing the planet we live on, I avoid driving as much as possible. I’m 20 miles out of town, no busses, no anything, a woods paradise. You should hear the bugs fornicating at night, sometimes, na, usually beautifully deafening. At first it scared this city boy but after months of exposure you get used to it and you start to admire the mystery of hundreds of things heard all around you but not seen.
But, I do miss traveling and there are a lot of wonderous sights to visit/see.
After I receive one I don’t plan to be home much.
But hopefully see you on the road soon.
MemberAugust 14, 2021 at 6:35 am
I’m a retired librarian, but mostly identify as a climber, skier and kayaker. My son now owns my 2014 Prius plugin, my first foray into EVs. Even with only 14 miles of all-electric range, I could get to the hardware store or or our XC ski area with the Prius on a few pennies of electricity. And here in McCall Idaho, most of that electricity comes from renewable sources.
Our Subaru will continue to occupy the other garage bay, but I look forward to tossing the skis and other outdoor gear in the Aptera and heading out of town. A week at the City of Rocks (300 miles away) would recharge the battery enough to get back home with our 600 mile range Aptera, without a stop. The stock Aptera has about the same ground clearance as the Subaru, so I’m torn about the need for the off road package, even in one of the snowiest towns in the US.
My wife and I also enjoy rowing, sailing, canoeing and kayaking. All our boats except the sailboat should ride happily behind the Aptera on our lightweight Rack and Roll trailer.
Finally, I plan on using Aptera’s V2H capability to provide emergency backup power to my house during our rare power outages. I could power a few essentials for about a week using the Aptera, and something like this.
MemberAugust 14, 2021 at 5:56 pm
Six and a half years ago, with frugality and self sufficiency in mind, I got a PV array installed at my house, only to realize that with all of the other home efficiencies I had adopted about the same time, that the array was actually producing rather more power than I was actually using for the house.
Since I also needed a new vehicle at that point, buying an EV to let me use that excess to push me down the road was a no-brainer. Being dramatically more efficient than an ICE car suited my need for both frugality and reduced impact also. But the Leaf I got had a barely adequate range and I knew it would have a limited life before that range began to degrade especially driving it 20,000 miles a year.
These six years later the Leaf is still doing what I need, but I can tell it is beginning to get long in the tooth. Time to start looking at what’s next. Surely those years of rapid innovation has brought about still more efficient vehicles?
There is a vastly larger selection of EVs on the market today and most sport two, three or more times the range of my current ride. That’s nice. But most of that is achieved by stuffing ever larger batteries in what are usually ever larger vehicles. That’s not efficiency, that’s the cancer of rampant conspicuous consumption permeating the EV market too. Profoundly disappointing.
Then Aptera comes up in my field of view and I think, yeah! Now that’s the next dramatic increment in efficiency, frugality and self sufficiency that I was looking for. The current design suits 90-95% of my needs and that works for me too. I’m in for that.
Can’t hardly wait now to share with all my neighbors and fellow commuters just fantastic a hyper efficient vehicle can be and maybe bend the perception what folks maybe ought to be driving away from the ever larger vehicles.
MemberAugust 15, 2021 at 9:28 am
I would like to see APTERA provide a space under the rear cargo area for a spare tire and wheel and jack. They could offer the tire and wheel and jack as an option for those customers that use there vehicle for long trips and want the security of not being stuck on the road or off-road without a spare and a way to change the tire.
ModeratorAugust 15, 2021 at 10:04 am
Greg, On of the past videos, Chris or Steve mentioned the beta will move to a lowered cargo area, for more room ! BUT also mentioned a very small area under the cargo area will be accessed. But it surely didn’t sound like large enough for a spare tire , jack, and tire , all of which you know are not included. I trust the included sealant can could though. TBD!
MemberAugust 15, 2021 at 12:39 pm
Welcome back Sarah. I like your story. Back in the early days, I wasn’t quite ready for an Aptera, and back then the Aptera was only a shadow of what it is evolving into today. Today my mind and spirit is ready for an Aptera, even though there are key family members who seem opposed to it, but I’m digging in in my firm resolve and believe they will come around once hey get to learn more about it and experience it. I also foresee a future for Aptera and I believe the ground is fertile for its vision and capability, so I have also happily become an investor. I believe Aptera is leaps and bounds beyond current concepts and has arrived at an higher maturity level than other enterprises with respect to practical solar vehicle visions.
Interestingly, I told my dad about it and it didn’t take him long to become interested and he now also has a reservation for one of his own. We can’t wait to get our hands on ours. And I’m sure that immediately upon having them we will immediately be ordained as Ambassadors for Aptera by the power vested in us simply via our ownership, the heads ur cars will turn and the questions we will end up fielding and rides we will end up giving. 😄
In terms of what we currently drive we are polar opposites. I currently drive an extremely efficient 3-cylinder 2014 Mitsubishi Mirage (I’ve gotten up to 64 mpg, between Ottawa and Delaware). But my dad currently drives a gas guzzling Toyota Prado.
I also work for a company which has been manufacturing rugged electric power-conditioning Uninterruptible Power Supplies (UPS) and would absolutely LOVE for our company to be involved in Aptera’s V2G efforts, if possible and if you feel that you too would benefit from such a partnership in that area. If that might be the case, you certainly know how to get an hold of me.🙂