Cadillac Lyriq Sold Out in 10 Minutes

Aptera Community Solar EV Industry News Cadillac Lyriq Sold Out in 10 Minutes

Aptera Community Solar EV Industry News Cadillac Lyriq Sold Out in 10 Minutes

  • Cadillac Lyriq Sold Out in 10 Minutes

  • John Malcom

    Member
    September 27, 2021 at 7:55 am

    Cadillac’s first electric SUV sold out quickly shortly after going on sale for its 2023 model

    http://www.marketwatch.com/story/this-new-cadillac-model-sold-out-in-about-10-minutes-11632413198?siteid=yhoof2

  • Harry Parker

    Moderator
    September 27, 2021 at 1:00 pm

    Thanks for the link. I found it interesting that their 300 mile range version costs more than Aptera’s 1000 mile range version. If you need seating for 4 we could buy 2, 400 mile range Apterea for little more than the cost of that one Caddy.

  • Joshua Rosen

    Member
    September 28, 2021 at 7:36 am

    GM seems to be a little schizophrenic about EVs. On the one hand they are making massive investments including a battery factory and they’ve told their Cadillac dealers to either get on board with EVs or get out. Then they do this half hearted launch where they offered so few Lyriq’s that they were sold out in 10 minutes. Everyone else has read Tesla’s playbook and opened a reservation list when they announce a new product. Ford has at least 150,000 Lightning reservations, why didn’t Cadillac do the same thing? The Lyriq looks like it should be a very attractive vehicle, it’s priced right, not much more than a Model Y and it’s going to be a lot more luxurious.

    • Dean McManis

      Member
      September 29, 2021 at 2:41 pm

      GM did the same thing with the Hummer release. They set a low reservation goal, so achieving it looks like a big success when they “Sold Out!”…Unless you look a little closer. This is a marketing exercise designed to keep the Lyriq in the news cycle and general positive buzz up for longer. Keep in mind that GM has been selling only one BEV (the Bolt/EUV) for almost 5 years now, and the buzz on the Bolt is not looking good for them at the moment. So they will shift focus to the upcoming GMC Hummer and Cadillac Lyriq, which both use their new Ultium batteries. And try the low volume/higher priced route to EV expansion. Notice that they has been no announcement of the BEV Silverado, which would be a rival for the Ford Lightning and Rivian R1T (if it were available).

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